Dry Lion came to us with a dilemma. While in the final development stages of their new cushion range, they needed to begin work on their marketing material. However, as the product was still in development physical samples of the product were unavailable for photography. The images needed to represent the high-quality material used on the cushions. With almost 100 variations in the product family, computer-generated imagery was the only sensible option.
Basic line-drawings, product specifications and rough prototype photography were handed over to our team to translate the design into a photorealistic render. For products like this, details are vitally important to achieving a realistic result. We focused on material texture, natural foam definition and stitching detail – things we knew the end customer would pick up on. Working with an exterior product was a welcomed challenge for our team, allowing us to explore new techniques to illustrate elements such as waterproof materials.
“We were extremely impressed with the quality of the images we received. All change requests were handled promptly, resulting in a set of images we’re proud to put our name to.
Product images are a key part of our marketing and we would happily work with Diane Butterworth on further projects, alongside recommending the team to others.”
Sheila Maxted, Company Director at Upholstery Express