Upholstery Express
Space Planning and Visualisation
Photorealistic Rendering for Upholstery Express
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Background
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Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent faucibus at eros eget auctor. Integer molestie, nunc sit amet blandit auctor, nisi ante rhoncus sem, non consectetur ex mi ac ante. In mattis placerat fringilla.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Lorem ipsum
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Integer molestie, nunc sit amet blandit auctor, nisi ante rhoncus sem, non consectetur ex mi ac ante.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent faucibus at eros eget auctor.
Brief
Upholstery Express came to us with a dilemma. While in the final development stages of their new cushion range, they needed to begin work on their marketing material. However, as the product was still in development physical samples of the product were unavailable for photography.
The images needed to represent the high-quality material used on the cushions. With almost 100 variations in the product family, computer-generated imagery was the only sensible option.
Solution
Basic line-drawings, product specifications and rough prototype photography were handed over to our team to translate the design into a photorealistic render. For products like this, details are vitally important to achieving a realistic result. We focused on material texture, natural foam definition and stitching detail – things we knew the end customer would pick up on.
Working with an exterior product was a welcomed challenge for our team, allowing us to explore new techniques to illustrate elements such as waterproof materials.
Outcome
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Sheila Maxted
Company Director, Upholstery Express.
